Monday, June 23, 2014

Look up for the new marketing craze: Drone Marketing.

Has marketing gone to the skies? It seems so. As marketers, we're always on the lookout for originality and something "new" to break up the day-to-dayness of connecting with people. RIght now drones are the new go-to.
Imagine if you are a snack maker and you just came into the market space against all the biggies. How can you make a splash? (Or we should say a "drop.") Hire a drone to drop your free sample product into people's carts in the parking lot. Talk about buzz.
And this isn't far off as we have seen a few fearless marketers use drones to reel people in. Take Captain Dave’s Whale Watching & Dolphin Safari. They began using drones equipped with Go Pro cameras to shoot amazing footage of marine mammals off the Pacific Coast. Then they sat back and watched the tidal wave of customers. His YouTube video garnered 8 million views.
As a brand, to be seen as innovative and cool is pretty hard to top. Hire a drone and see what it nets you. (Of course, have a strategy that makes sense.)
Of course the FAA has not approved air space in populated areas like grocery store parking lots, but it's not going to stop marketers who desire to be on the cutting edge and looking for ways to out-do their competition.
So keep your eyes to the sky next time you run out for a gallon of milk.

Wednesday, May 21, 2014

Design meets disease: Tattoos for chemo patients

I love it when design is incorporated into every day life and this is one of those. I was inspired and had to share. Henna Heals is a Toronto-based organization that empowers people experiencing hair loss in the form of professional henna crowns—an alternative to wigs, hats and scarves—to help them feel beautiful and confident.

Kudos to them!

Thursday, July 25, 2013

Logos gone wrong. Terribly wrong.

I have clients who ask me to create logos for them, only to freak when I tell them the price. They then go off to some cousin or friend of a friend or some crowd-sourcing online logos-r-us and invariably..... you know what happens.

What we do in marketing and specifically, design and branding, has value and is WORTH the extra cost to get your brand off the ground the RIGHT way. I tell clients, "Pay for a professional and cry once."

Check out the unintended consequences of logo designs that probably cost very little, until you consider the negative perceptions and psychological trauma of their terrible design.

Catholics helping children. But not like this. How did the designer miss this?!

Pediatric healthcare in a whole new light. Oops.

What's with this mouse and that AWKWARD
cord  placement.

They meant well with this logo. A setting sun behind a shrine...
but it didn't quite work out as planned.

Tuesday, March 19, 2013

Is your B2B brand human or a soulless entity? Connection Marketing time.

I went to see Seth Godin speak the other night. He's all about the new Connection Economy. And it's so true. No one is "buying" what you're "selling" if they don't feel connected to you. They aren't even paying attention, I can promise you. There are too many other things they DO feel connected to to bother with you.

Many brands, especially B2B brands, feel like they don't need to or shouldn't be REAL and HUMAN. After working in the B2B marketing space for quite awhile now, I see this all too often. And guess what, in today's world, that just isn't going to cut it.

People want to know there is someone behind the curtain. Not just some soulless entity trying to sell them a widget. A machine parts manufacturer still needs to have a human "face" on their brand.

Anyone in sales can tell you that it's all about chemistry and the relationship and this stands true even if there isn't a sales person in the mix. An ad is that "person." Or a brochure. Or website. Or social media presence. The whole of your communications is your "person."

So if you're selling your widget for $50 and so is another company who actually has a more human appeal and feel, who do you think is going to get the sale? And they could be selling their widget for $55 and STILL get the sale.

How can you humanize your brand?
You start with figuring out your brand passion and your story. And then stick to it. Tell it. Live it.  

Stop trying to be all things to all people. Find your "tribe" as Godin puts it. They're waiting for you to lead them. I call this finding your CONNECTION FACTOR™.  And everyone in the company needs to know it, feel it, be it. When those who share that passion and belief find you (and they will because you put it all out there), you'll have loyal advocates willing to pay the $55 for your widget over the 5 other brands that charge $50.

So don't be afraid to be human. Show some vulnerability. Check your ego and your chest beating at the door. We the people want real. You'll be amazed at how quickly you find your followers. Because you can't love a commoditized widget, but you can love someone who shares your passion and you feel a connection to.

Friday, December 21, 2012

Facebook New Rules for Business Pages Cover Photos & Ads

Come JANUARY 15, 2013, business' cover photos and News Feed ads will have more restrictions placed on them by Facebook. 

You already can't have any selling language (calls to action or prices) on your cover photo, but now Facebook is taking it one step or two further by LIMITING ALL TEXT ON YOUR COVER PHOTO and NEWS FEED ADS to 20% of the IMAGE AREA. 

Huh? Is it just me or is Facebook sure picky and controlling?

Pages are still allowed to post images with text in them as long as you don't do any paid promotion of those posts. 

Sheesh, Facebook. Really?

What it all boils down to is that Facebook wants to hogtie businesses so they have to spend even more money to "sell" or "promote" themselves in any way. Imagine that.

You can read more about all these new guidelines here.

 But here is an excerpt:  
Ads and sponsored stories that originate from Pages may not contain an image with the following text: 
 i.    price or purchase information, such as "40% off" or "Download it on";
ii.    contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section; 
iii.    references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or 
iv.    calls to action, such as "Get it now" or "Tell your friends." 
Ads and sponsored stories for News Feed that originate from Pages may not include images with more than 20% text (effective January 15th, 2013)

Wednesday, December 19, 2012

The In-store Product Demonstration Gone Too Far?

I'm all for a good product demo in-store, but I think this is a little much. I'm always amazed at the communication misfires by brands. But this one takes the cake. (The Johnny cake)

Wednesday, December 12, 2012

The New Twitter Logo?

I always love it when people think outside the box. And when the box is a food truck that painted its own Twitter logo icon on the side of said truck to get followers, I am even more excited. Creativity abounds as this BBQ food truck took some leeway, had some fun and made the Twitter logo connect better with the idea of what he markets: Food. Check it out.