Wednesday, May 13, 2009

How to Use Viral Marketing On Twitter

The New Yorker writer who got the boot after a short stint in 2007, proved viral marketing on Twitter works. Possibly intentional, Dan Baum began tweeting about his experience at the New Yorker a week or so ago (May 2009) and quickly got into dirty details. Soon he had many followers and many opportunities to plug his new book. Great case study.

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