Tuesday, June 30, 2009

Follow Up On Green Marketing

A site I like and visit frequently is called Market Research Bulletin.

They just posted a great article that digs deeper into this issue of what does "green" mean in terms of product marketing.

They use word clouds from focus groups to help marketers understand what resonates with buyers and therefore what you as a marketer should talk about to get engagement. Check it out. Very interesting!

As a writer by trade, these word clouds are quite helpful in delivering insightful creative.

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