Tuesday, July 28, 2009

Mad Men season opener August 16. Create YOUR avatar

Don't you love Mad Men? It is based in the old-days ad world, but it really is just a great series. So I was, of course, all over the tool that AMC has on their site that lets you create your Mad Men avatar. Here's mine. No, I don't smoke, but heck yes, I would have back then!

Have fun and create your own. Post it here, I want to see how many we can get.

Thursday, July 23, 2009

Want to reach C-Level execs? Here they are.

A great tidbit today.

If you're a marketer looking to connect with the C-Suite, here's something you should know: According to Forbes Insight and Gartner Research,
"60% of C-level executives list the Web as the their most vital information resource. Daily newspapers rank a distant second with 15%, followed by trade publications at 9%, magazines at 6%, and TV at 5%."

Sunday, July 19, 2009

Experiential Marketing in the Toilet

Well, sometimes you really do need to use alt methods of gaining attention for your message and brand.

any marketers turn to experiential ideas, like people in costumes. Such is the case with Denver Water's "toilet dude". He shows up at events around the city to remind folks not to flush precious water needlessly down the drain.

Ok, all well and good. Until the fateful day last week when the freakish character went too far.

He showed up at a fountain where little kids were playing. And he scared the bejeezus out them. So much so that it really "pissed off" (pun intended) parents.

Think twice marketers and ask advice before you go not lightly into that sweet water fountain.

Friday, July 17, 2009

Inserts Get Attention in Cluttered Ad World

Yep, 5,000 messages a day aimed at your head and you duck. Constantly.

But inserts are a way to stand out. Not only do they pop open to the page where the insert is because of the heavier stock, they usually, if done right, provide interactivity with your target.

And any time you can get someone to interact with your brand, you are golden.

It's the difference in someone walking right past your store or someone walking in and trying on clothes. If you're a B2B marketer, it's like someone calling you asking for a demonstration. Plus, you can often repurpose the insert as a direct mail piece and a handout at shows, for instance.

They're costly, yes, but putting out a less expensive ad or postcard that doesn't get near as much attention or engagement, isn't really saving you money.

I love doing inserts and interactive direct mail pieces. I almost ALWAYS recommend it to clients.

And here is a recent example of a great, insightful, masterful insert from Publicis Dallas for Terminix.

Who wouldn't freak out at that?!? And that's the whole wonderful point. Makes you want to call Terminix ASAP.

Kudos to the creative team and the account service folks who sold this and to the very smart client for approving it!