Sunday, July 19, 2009

Experiential Marketing in the Toilet

Well, sometimes you really do need to use alt methods of gaining attention for your message and brand.

any marketers turn to experiential ideas, like people in costumes. Such is the case with Denver Water's "toilet dude". He shows up at events around the city to remind folks not to flush precious water needlessly down the drain.

Ok, all well and good. Until the fateful day last week when the freakish character went too far.

He showed up at a fountain where little kids were playing. And he scared the bejeezus out them. So much so that it really "pissed off" (pun intended) parents.

Think twice marketers and ask advice before you go not lightly into that sweet water fountain.

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