Tuesday, October 27, 2009

A simple ad that works--Guinness "Gets" It.

Here is an ad that is simple, timely, fun.

While beer is kinda beer, this ad doesn't try to claim anything different. Instead, it makes you like Guinness for its personality. You don't need to spend a lot of time with this ad, but you spend enough with it so you can "get it."

Many clients fear the "get it" time factor. But in an ad this simple, people actually enjoy the challenge of studying it for a moment for the sheer pleasure they get from "getting it." Which is why they call it a PAYOFF.

Never fear the simple ad with a fun, smart payoff. It makes the brand "sticky" and that's monumental.

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