Thursday, October 29, 2009

Simple, clear creative. Another winner. FedEx.


This is our lucky day.

Stumbled upon another great, simple ad that says it all without saying anything. No copy for this jewel. None is needed.

ALWAYS look at your work and simplify where you can. FedEx could have put the line: From New York to Rio de Janiero
, but wouldn't that be like "see dog, say dog?" Yes, it would. Nice job. And kudos to the marketing director for NOT making the creative team "dumb" the ad down by adding unnecessary copy.

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