Tuesday, October 27, 2009

Websites that work--based on emotions

Everyone makes decisions based on emotional responses. We know that. We might not always know we are doing it, but it's true. So why then do so many marketers make the mistake of creating websites that have no emotional connection whatsoever?

Forrester Research just came out with a study based on Emotional Experience Design. What many of us already instinctively know and try to get our clients to embrace. Check it out here.

Basically, my thoughts on this have always been to determine the EXPERIENCE you want your customer to have with your product/service, then infuse your site with that experience. Give them ways to feed their emotional and sensory needs. Not just boring, long "techs and specs." Yes, you do need the facts on your site, but surround it with an experience that completes the circle.

Make your site rich and interactive. Engage users. When you do, you'll have a site that serves you with success.

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