Tuesday, November 10, 2009

Simple, Engaging Creative. Less is More

To all the marketers out there who get scared and nervous by whittling down a message to a single focus, I say, "Be brave." It works. And it engages. And if you try to pack 3 or 4 messages in an ad, the only message you'll send is that you can't make up your mind and you aren't worth paying attention to.

Strive for work that can be reduced to its simplest form. This McDonald's ad does just that in a clever way. Using their signature french fries to communicate that you can get not only the food you love, but Wi-Fi, too.

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