Tuesday, January 12, 2010

Dell Made $6 million using Twitter

According to Dell, their active participation touting coupons via Twitter made the company millions! To quote an article in Gigacom:
Dell, for one, has shown just how important Twitter can be to a company’s bottom line by offering sales through its Twitter feed, listening to what customers are looking for, and telling those followers about available coupons. In the meantime, besides the $6.5 million it’s pulled in from using the site, it’s attracted a whopping 1.5 million followers looking for deals.
So business does have a place on Twitter. If you do it correctly. (For that please consult a social-media-friendly marketing pro.)

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