Wednesday, April 7, 2010

Oh how true. A cartoon that nails brand mindshare.

4 Reasons Why These Ads Are Great

Perfect timing, visually engaging creative, smack-on-the-nerve connection, simplicity.

Four things that equal really good work that makes someone want to take action. (What an ad should do, right?)

And the client could have pushed to fill these ads up with a bunch of feature-related copy about what kind of equipment or classes are available at this gym, but smartly so, they did not. We all know what's at a gym. But what doesn't happen is that we sign up and go.

These ads make me want to go. I "get" it quickly. Say no more. Sign me up.

And that is what good work and insightful strategy is all about.
(Click on each ad to see it larger)