Wednesday, September 29, 2010

Social media like you've never seen it--at its best and on the street

So the other day I was driving along and saw the TRUE power of the consumers' voice in a social media platform that you might not have thought of before--the back window of a car!

This unhappy customer was so irritated by Ashley Furniture that they plastered it on their car.

Power to the people and if you are a company today, this is what you are up against. It keeps you honest though.

Good marketing and branding can do a lot to help assuage people's feelings toward a brand, but bad customer service is a train wreck or in this case, a car wreck.