Tuesday, October 26, 2010

The Gap Logo Change Follow-Up Blog--neuroscience says, "No!"

Seems we have neuroscience on the bandwagon proving exactly why no one liked the new Gap logo.

Apparently not only did the new Gap logo irritate the consumer owners of the brand on principle, but it was scientifically unworthy of our attention. The sharp box edges coupled with overlaying it on boring type and the gradient color all combined to make our brains simply HATE it.

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