Monday, April 9, 2012

Steve Jobs Said it Right. Intuition is Powerful.

“Intuition is a very powerful thing—more powerful than intellect, in my opinion.” – Steve Jobs


I for one KNOW I have a very strong sense of intuition. I follow my gut and have learned that it is rarely wrong. And when it comes to marketing and creativity in advertising, sometimes I tell clients that I am recommending or not recommending a certain direction because it does or doesn't "feel" right. Sometimes it isn't cut and dried. There are no scientific reasons for why one idea over the other. If the ideas are on target and strategically focused, then I recommend what my gut tells me.

And THIS is why I am good at what I do. Because I listen to that other-wordly sense that too many people have either never allowed themselves to hear or simply ignored.