Tuesday, November 20, 2012

YouTube Offers In-Video Shopping Functionality

Shop right from a YouTube video now. 

This is BIG NEWS FOR RETAIL AND CONSUMER PRODUCTS 

YouTube now offers a way to "shop" via videos posted for retail brands. A "muted" box shows up on the video over products that are for purchase. When you rollover with your mouse, it tells you the product and you can click to go straight to page to purchase! Here is an example from a Juicy Couture video.



See that barely visible box around her? You click it to go
directly to the JC website to buy that bikini. 


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