Friday, December 21, 2012

Facebook New Rules for Business Pages Cover Photos & Ads

Come JANUARY 15, 2013, business' cover photos and News Feed ads will have more restrictions placed on them by Facebook. 

You already can't have any selling language (calls to action or prices) on your cover photo, but now Facebook is taking it one step or two further by LIMITING ALL TEXT ON YOUR COVER PHOTO and NEWS FEED ADS to 20% of the IMAGE AREA. 

Huh? Is it just me or is Facebook sure picky and controlling?

Pages are still allowed to post images with text in them as long as you don't do any paid promotion of those posts. 

Sheesh, Facebook. Really?

What it all boils down to is that Facebook wants to hogtie businesses so they have to spend even more money to "sell" or "promote" themselves in any way. Imagine that.

You can read more about all these new guidelines here.

 But here is an excerpt:  
Ads and sponsored stories that originate from Pages may not contain an image with the following text: 
 i.    price or purchase information, such as "40% off" or "Download it on";
ii.    contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section; 
iii.    references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or 
iv.    calls to action, such as "Get it now" or "Tell your friends." 
Ads and sponsored stories for News Feed that originate from Pages may not include images with more than 20% text (effective January 15th, 2013)

Wednesday, December 19, 2012

The In-store Product Demonstration Gone Too Far?

I'm all for a good product demo in-store, but I think this is a little much. I'm always amazed at the communication misfires by brands. But this one takes the cake. (The Johnny cake)

Wednesday, December 12, 2012

The New Twitter Logo?

I always love it when people think outside the box. And when the box is a food truck that painted its own Twitter logo icon on the side of said truck to get followers, I am even more excited. Creativity abounds as this BBQ food truck took some leeway, had some fun and made the Twitter logo connect better with the idea of what he markets: Food. Check it out.